Who doesn’t love getting a stylish greetings card in the post? While email is great, nothing beats getting a personal card that will brighten up your mantelpiece and bring a smile to your day. Here at Juno we’re big fans of real post and wish we got more of it – that’s why we were so excited to have Postmark Online as one of our new clients.
Postmark is a London-based greetings card retailer – they’ve recently launched their brand new website specialising in design led cards that are something to remember. All their cards have a distinct personality of their own, so forgot bland ‘happy birthdays’ and lacklustre ‘get well soons’. One of the best bits of working on the copy for this new website was browsing their range of cards. Some are sophisticated, some are funny, some are just plain quirky – there’s a greetings card for everyone.
Eventually, after spending a little too much time ogling all the lovely designs, we finally got down to some serious writing. We obviously loved the brand and wanted to channel this into what we wrote, putting a bit of pizazz into the copy to match the cards. Postmark’s celebration cards are all about spreading a bit of joy, whether it’s for a first birthday or a cheery congratulation, and we wanted to make our writing as colourful and engaging as possible to match those happy occasions. We also wanted to show that one of their design-led cards is the perfect way to send any kind of message – both happy and sad – after all, a card worth keeping is always a classy touch.
Postmark’s new site has recently gone live, along with all our copy, so have a browse and see what takes your fancy. We’re looking forward to sending some seriously snazzy birthday cards this year so who knows; maybe we’ll receive a couple as well.