Digital content covers a huge range of online text, and in the internet generation of today, can be crucial to getting ahead of competitors. Within a few clicks, customers have searched, scanned, selected and found themselves on a site that may or may not hold their interest. This means that if a site is to be successful, it must first promote itself and secondly have engaging content; if it does not, it risks either getting drowned in the masses of search results or being dismissed in favour of something that customers want to read.
Daunting? – This is not all. The online world demands businesses and individuals to be fast-moving, to be original, to use the advantages of the internet effectively. The internet can swipe them from view in the same way a magazine gets buried under its new editions every month.
We can’t say it enough – content is key. However brilliant your business, if it doesn’t communicate with customers in a way that keeps them interested, its brilliance is wasted. Juno write digital content in the forms of web content, blogs, entry pages and social media.
Web content is the most simple and direct to your business, and our writers have the experience to know what makes customers engage with it and stay on your site. The more interesting, relatable and original, the more likely they will take an interest in your products and click further into your ideas. Blogs are what keep your customers coming back for more. They tap in to what’s current with a fresh perspective and keep the hard-sell at arms-length, something that is always tempting for a business’s insider.
Instead, Juno ensures that blogs are completely news-worthy. In these two forms of digital content are the all-important SEO techniques, which help to ensure that your site is thrown to the top of the pile in search engines.
Don’t think that this makes it quantity over quality – Juno use only organic SEO, which means that personality is always at the heart of any content.
Entry pages work on the same principle as SEO – concerned with key words, phrases and subjects, they will direct customers again and again to your site, expanding its presence in the online world. Presence in content is crucial, and Juno’s services of social media allow businesses to be tweeting and pinning when they’re getting on with business.
There’s no sitting back and watching in digital content, which is where Juno can step in. When there’s too little time to be writing quality, SEO rich content, our writers can manage your static and on-going content and help to keep eyes on you in the digital world.