Lets go right back to the roots of how your customers search for services and products, if they don’t know where they want to go already, they will tend to use a search engine, lets say Google.
Google likes to index pages, it does this by taking into account over 200 elements, for example, is the content of the page unique? Is the content of the page relevant to the company? Does the content include keywords? Are links included in the content? If all of the answers to these questions are yes, you pass the Google test and are placed up in the search engine rankings.
The more fresh unique content you produce within your website, the better your site ranks in search engines. The best way to do this is to blog, blog, blog.
Now, depending on how quickly you want to see results, or how much you really have to say, you should blog on a regular basis. You can’t expect a post a month to suffice, you need to be looking at daily and weekly posts. The more content you provide, the more Google will clock onto your site providing fresh content and up the ratings.
How does this boost business? Basically any users looking for your products and services will find you near the top of their search, especially if you are using search phrases and links in your content. Some blogs even sit at the top above the company’s actual website.
It is a clever little trick to help you out and most importantly, it shows you are a company that has something to say, which makes users interested.
Get the thinking caps on and get blogging, if that’s all to much for you, contact a company that loves to blog.