CW making promises your business can’t keep (usp)

As a consumer, one of the mistakes that you will notice most is when the promises made on a website don’t match up with your experience. For example, if the copy on a website promises “fast and free delivery” but you find that delivery was anything but fast, you are going to be well within your rights to be unhappy with the service.

A lot of copywriters will look at the brief they’ve been given, knock out the copy as quickly as possible and then move on to the next project. We think it is really important to get to know our clients so we can write the best copy for your business and help you achieve your business objectives.

It is very important for your copywriter to know a bit about your business, what you do, what you stand for and who your customers are. If writing web copy, your copywriter should be asking what keywords you are targeting as part of your SEO strategy. It is then that your copywriter can identify their approach and write copy that is relevant to your business.

Part of good customer service is managing a customer’s expectations. So if you can’t ship a product immediately for whatever reason, or the nature of your business means that your products never pass your hands (say, you dropship) then don’t let your copywriter make promises that you can’t keep.

Here are a few tips for businesses looking to work with a copywriter:

  • Has your copywriter asked about your SEO strategy and the keywords you want to rank for? Keyword density is an SEO factor and something your copywriter should consider when writing web content.
  • Attention, Interest, Desire, ACTION! Does your website copy inspire people to act or is it passive and lacklustre?
  • Does your copywriter know what your unique selling point (USP) is, or do you feel that the content they have generated might be relevant to any of your competitors?

All of these points can be covered by communicating with your copywriter and answering any questions they may have about your business.

For unique copy that jumps on the page, contact David Wiltshire at Juno Copywriting to discuss how we can help you make the most of your business.

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