The use of keywords is hugely important in the digital world. Unlike a pile of newspapers, what your consumers pick up is entirely dependent upon what they type in to search engines. If these keywords and phrases are not present on your website or don’t feature enough, you risk being hidden from the very people who seek your products or services. Entry Pages are another source that rely on keywords or phrases to increase your business’s online visibility. This means that whilst you may have an innovating business and great products, they can be wasted if your website is not directed by keywords. With this functionality of search engines in mind, what some businesses overlook is interesting, engaging content. Junocopywriting understands that Keyword Optimisation is achieved not only by the necessary presence of keywords, but also by their integration with great writing. If this balance is lacking, your business image is damaged as a result and the effect of keywords and phrases is undone when online consumers are put off. Junocopywriting has experience in producing great organic content, which means that whilst your keywords put you in a competitive position within search engines, we make the most of them with content that sells personality and keeps consumers engaged.